Modern Chinese Youth tend to be goal-oriented and believe in a linear path to success. COVID showed us life takes on unexpected turns, more than “making it”, it’s more about living and exploring.

In Year of the Rabbit – we want to inspire China to TAKE A LEAP of faith & imagination, LEAP out of the ordinary & predictable, LEAP in all directions, into our better selves, and discover a world of freedom and possibilities.

Role: Burberry Creative Lead