Chinese consumers aren't well aware of the full potential of creating their own shoes via NIKEiD. Thus, during Air Max Day, we launch a new, lightweight NIKEiD HTML5 experience focused on shoe storytelling & purchase. It's a simple experience with visual storytelling for consumers overwhelmed by the full NIKEiD builder, or a new Air Max/ NIKEiD fans.

Site Link: a.nike.com.cn/nikeid-stories/

Client: NIKEiD

Role: User Experience Designer