There are hundreds of Chinese idioms (成语) related to love which many people use in their daily lives. But many young Chinese people do not know how these idioms came about nor its origination story.

For 2021 CVD Campaign, we pay homage to the beauty of the Chinese language. The poetry of idioms. Interpreted in a fresh and Morden way, through the lens of Burberry’s whimsical storytelling.

In cooperation with our creative partner, we created five different stories based on traditional Chinese love stories idioms that we reinterpreted in a modern way. These stories were fully 3D animated, featuring Burberry POP Deer wearing the CVD collection.

Role: Burberry Creative Lead