Inspired by the “Freedom to go beyond” sprint of Burberry’s Pioneers and explorers. Leveraging the power of Chinese creativity and tribe communities. To tell the stories of Burberry through their unique lens. To make Burberry an authentic participant and contributor in local tribes.

Burberry Generation / 博界 is created as an ongoing program featuring local artists to create original artworks featuring Burberry new products.

Role: Creative Lead, Burberry

Press:

Jing Daily: How Burberry connects to China’s gen-Z consumers via emerging artists

FWA: Burberry Generation × Myron: Moss Mural