Burberry partnered with WeChat to create a unique ‘social retail’ concept store in Shenzhen, where digital and physical combine through customers’ own mobile phone. A perfect example of ‘bring your own device’ in action.

Role: User Experience Design Lead

Press:

Vogue Business: Burberry tests “social retail” in China’s tech capital

Jing Daily: Burberry Taps Tencent For Shenzhen Social Retail Store

Creative Review: Burberry embraces social media for new retail concept

The Impression: Burberry Re-Invents the Retail Experience