#BurberryGeneration# spotlights the pioneering forces in various fields including music, art, sports, and technology. The project has resulted in 11 episodes featuring collaborations with over 30 content creators. To celebrate the one year anniversary of #BurberryGeneration#, we launched an exhibition and a series of offline activities in Shanghai and Chengdu.

Role: Burberry Creative Lead

Press:

Jing Daily: How Burberry Exhibits Its Dedication to Youth Culture in China

Vogue Business: Burberry tries local creatives over KOLs to reach China Gen Z

China Daily: Burberry Generation exhibition in Chengdu inspires young creative talents to go beyond