In cooperation with Tencent Game, Burberry designs two exclusive skins for the protagonist of the China’s biggest video game - Honor of Kings. The “Sprit of Nature” skin is inspired by the Burberry’s heritage and includes references to the iconic print and trench coat. To promote the skin launch, 1 campaign video and 3 teaser videos are produced in cooperation with HOK team.
Role: Art direction, Burberry
Press:
BBC: Burberry designs skins for Honor of Kings characters
Hypebeast: Burberry Unveils Two New Skins for 'Honor of Kings' Character Yao
The Verge: Burberry designed character skins for China’s biggest video game